Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century while individually they provide haunting
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Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century while individually they provide hauntingAuthor: Jim Aitchison Category: Business & Finance Language: English Publisher: FT Press Publication date: December 11, 2012 Now revised and updated, this classic book is still the definitive step by step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process,
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